BETH MONTPAS TO SPEAK AT FIRST FRIDAY SERIES Owner of Beth Montpas Life Coaching to Present on Dec. 1

GREATER DES MOINES, IA (Nov. 21, 2017) – The Iowa Women’s Business Center and the Greater Des Moines Partnership will host their next First Friday event of 2017 on Dec. 1 at The Greater Des Moines Partnership office. The event will feature Beth Montpas, Owner of Beth Montpas Life Coaching.

The First Friday Series is an opportunity for savvy, successful business owners and entrepreneurs in Greater Des Moines (DSM) to share their stories. The First Friday series gives a chance for attendees to catch some words of wisdom from women who have experienced entrepreneurship first-hand. Past speakers include Katie Byers of HomeDitty, Rachel Eubank or Sticks, Tricia Rivas of Trixie’s Salon and Dream Catcher Foundation, Sue Horton of Central Iowa Compounding, Leng Vong Reiff of Akili Design and Marketing Services, Liz Lidgett of Adore Your Walls and Emma Walsmith of Tikly.

Sessions are free and open to the public from 11:30 a.m. to 1 p.m. on the first Friday of each month. Locations rotate among The Iowa Center, the Greater Des Moines Partnership and Gravitate Valley Junction. The December event will be held at The Greater Des Moines Partnership, 700 Locust, Ste. 100 in Des Moines.

Beth Montpas is a recognized expert in the fields of sales, business and life coaching. She is seen regularly on the platform speaking at women’s events and conferences, as well as providing one-on-one coaching and mastermind courses for primarily women and women business owners. Born and raised in Iowa, Montpas lives in DSM with her husband Jonathan and three of their combined six kids.

Click here to register for the event or register via email by emailing ekessinger@theiowacenter.org.

 

About Iowa Center for Economic Success

For more than 25 years, Iowa Center for Economic Success has been committed to empowering Iowans to pursue opportunities for financial success. Whether someone starts their relationship with us through our Education + Resources, Credit + Lending, or Advocacy + Networking programs, our commitment remains the same: empowering them to turn good ideas into strong plans that result in financial success. To learn more, visit: www.theiowacenter.org.

 

About the Iowa’s Women’s Business Center (WBC)

Iowa’s WBC, a program of Iowa Center for Economic Success, is dedicated to helping Iowa women business owners as they launch and grow their businesses. The Iowa WBC provides classes, business seminars, networking opportunities, one-on-one coaching, and business counseling for women across the state of Iowa. In 2016, the WBC served over 1,000 clients. Iowa Center for Economic Success’ Women’s Business Center is funded in part through a cooperative agreement with the U.S. Small Business Administration.

 

About the Greater Des Moines Partnership

The Greater Des Moines Partnership is the economic and community development organization that serves Greater Des Moines (DSM), Iowa. Together with 23 Affiliate Chambers of Commerce, more than 6,000 Regional Business Members and 320 Investors, The Partnership drives economic growth with one voice, one mission and as one region. Through innovation, strategic planning and global collaboration, The Partnership grows opportunity, helps create jobs and promotes DSM as the best place to build a business, a career and a future. Learn more at DSMpartnership.com.

 

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KYLE OPPENHUIZEN  |  GREATER DES MOINES PARTNERSHIP

COMMUNICATIONS MANAGER

koppenhuizen@DSMpartnership.com  p: (515) 286-4972  c: (641) 780-7337

700 Locust St., Ste. 100  |  Des Moines, Iowa 50309  |  USA

DSMpartnership.com |  Connect with us on social media.

3 Affordable Marketing Methods

Everyone knows marketing is essential for businesses, especially small businesses. Without the help of media exposure that larger firms experience, it can be difficult to spread the word about your business and your service. Also, it often seems that the price you pay isn’t worth the benefits you receive. Furthermore, marketing is a constantly evolving sector of the business world, making it hard to keep up with competitors. What every small business needs is an affordable way to stay relevant in their communities. Below, I will outline three ways you can spread the word about your business without breaking the bank.

Social Media

This is an obvious one. As a matter of fact, most if not all of you reading this now probably implement social media as a marketing channel. But aside from the bare minimum of occasional Facebook posts, how can you use social media to market your business?

  1. Ask for feedback: Facebook, Twitter, and Instagram all serve as direct lines of communication between you and your customers. Why not take advantage of that to see what they think? A simple “how are we doing?”-type question on one of these platforms lets customers know you’re interested in their opinions, and want to improve their experience as much as possible.
  2. Utilize hashtags: Hashtags help your posts show up in searches on social media sites and in Google. They are especially useful for Twitter and Instagram. Try to use phrases that are commonly searched. These can also be used to start a conversation about your business, or involving your business.
  3. Content, content, content: Jeffrey Hayzlett, former CMO at Kodak, writes in a 2016 article for Fortune that “Developing quality content should be the rule, not the exception, regardless of industry.” For small businesses, this means pictures and videos of your business, customer testimonials, blogging, and above all a consistent online presence. Being active, active, on social media is the easiest way to reach customers of all types in 2017.

Email

In a 2015 article for Entrepreneur, Kabbage CMO Victoria Treyger advises making email a “heavy hitter.” “Not only is it effective,” she says, “it’s also desired. In study after study, consumers regularly say that email is their preferred channel for brand communications.” Emails can be used to inform customers of upcoming sales, new items in stock, or new plans for the businesses future. All of these things help keep your customers engaged.

When emailing customers, make sure your message is clear and concise. Just because people like email marketing doesn’t mean they want to read an essay. Make sure the design is clean, and add something interactive, such as a website or Facebook link. If you are promoting a deal on your website, something like an “Order Now” button would be appropriate.

Consider utilizing a marketing platform such as Campaigner for this tactic. These services are very affordable, and help you design email templates, automate the process, and maximize the effectiveness of your email campaigns. Considering the already heavy burden on small business owners, services such as these can add a lot of value to your marketing. 

Texting

Texting is a fast and easy way to reach customers, especially those in their teens and early twenties. In some cases, it can be even more effective than email marketing. Texts are easier to open, and take less time to read, making them an ideal marketing channel for young consumers.

A brief note before I can go on: spam texting can cause problems with the FCC. Minda Zetlin, in an article for Inc.com, advises business owners to “make sure customers really do want your texts – and you can prove it.” In other words, make sure you have a record of customers who have opted to receive your marketing texts.

One of the biggest keys to successful text message marketing is to offer something of immediate value. KeySplash Creative CEO Susan Gunelius, in a 2012 article for Entrepreneur, advises that since “text messaging is an instantaneous medium, you should include real-time offers. Whether you’re providing information about a sale or a new product, the message should describe the benefits of acting now.” Gunelius also advises users to identify themselves when communicating with customers, to avoid “the spam treatment.”

Remember, marketing your business doesn’t mean you have to break the bank. There are plenty of ways to affordably communicate with consumers. Oftentimes, these are just as effective, even more effective, than other traditional marketing channels, such as radio or print ads. The tactics outlined above would mean more work for the owner, but would go a long way in freeing up capital to compensate employees, expand your business, or improve your products.

 

For further reading:

Best SMS Marketing Software – fitsmallbusiness.com

 

6 Ways to Market Your Business for Less Than $100 – Entrepreneur

 

101 Small Business Marketing Ideas – The Balance