Rina Jensen left her job as a New York Life Agent to pursue her true passion, photography. When a retail consignment shop named Domicile came up for sale in her community of Cedar Rapids, Iowa, she saw an opportunity. Rina had always intended to open a gallery, but this venue seemed like the perfect forum to present and sell her and her niece’s artwork. In addition to artwork, Domicile boasts a unique array of fun, eclectic furniture and accessories. Domicile’s products not only stem from Iowan artisans but are also American made.
“I mold my life around what makes me happy, what is best for my family, and what is best for the community,” Rina says. “Doing something that you are afraid to do is something I would recommend.”
Various local businesspeople told Rina they had worked with Scott Swenson, Regional Director of America’s SBDC Iowa at Kirkwood, to develop and grow their business. After contacting him, Scott and Rina met that very Friday so Rina could see some of the SBDC’s business plan examples. Having all the resources she needed to draft her own, Rina spent the weekend working on a business plan and necessary financial projections.
“Scott is really the main contact I have had at the SBDC and he has been absolutely wonderful,” says Rina. “I may reach out to him in the future for marketing help.”
Rina’s consignment shop has continued to dazzle and draw customers from the Cedar Rapids area and beyond. She looks forward to continuing to expand her business and exceeding customers’ expectations in the years to come.