Young G’s Barbeque, Waterloo

Young G’s Barbeque, Waterloo

America’s SBDC Iowa at the University of Northern Iowa helped Gerald Young develop a written business plan so he could obtain financing to produce and sell his family’s special barbeque sauce.

Ever since he was young, disabled veteran Gerald Young had dreamed of sharing his family’s secret barbeque sauce recipe with others. After returning home from Afghanistan, Young began searching for a program to help him get his business off the ground.

First, Gerald worked with the Department of Veterans Affairs and Vocational Rehabilitation. The Department of Veterans Affairs helped him find the Entrepreneur Bootcamp for Veterans with Diabilities program at Purdue University’s Krannert School of Management. This program helped teach Gerald the fundamentals of starting a business.

Gerald then went to the UNI SBDC for assistance with drafting his business plan. The SBDC helped Gerald develop his business plan and answered questions he had about how and where to distribute his products.

Gerald says, “The SBDC has given me the tools to pursue my dream. I was introduced to Patrick and he and I worked on my business plan. After working on that I was able to move on with getting Young G’s product on the market.”

Young G’s Barbeque sauce is made to appeal to people with dietary restrictions. The sauce features all natural ingredients, is gluten-free, low sodium, and does not contain high fructose corn syrup. Currently, Young G’s is being sold at Hy-Vee stores located in the Cedar Valley. As of August 2013, Gerald had sold almost 60 cases of his sauce.

With help from the SBDC, Gerald created a business and job for himself and kept his family’s recipe alive. In the future he hopes to share the family recipe with those serving our country at military bases across the nation.

You can find more information about Young G’s Barbeque Sauce online at or on its Facebook page at

Milio’s Sandwiches, Cedar Rapids
Hearing Access Solutions, Inc., Glenwood

Leave a Reply