Summer for Small Business

This summer has been hot.  With many days climbing into the upper 80’s and 90’s, it’s hard to find motivation to accomplish any amount of work.  All you want to do is hop in the pool, or sit on your couch with a fan.  It can even be hard to run a business in this heat.  Customers may not want to walk or drive to your store to avoid the heat.  Your employees may lose productivity as they take vacations or simply daydream about being outside in the fresh air.

However, you can still improve your business in the summer months.  Here are four ideas to help you keep your business running smoothly when even the air conditioning is struggling.

  1. Take advantage of “rainy days”.

I know many people still use the adage “I’ll save it for a rainy day.”  Generally this means they’re saving some money for when it’s tight, but it also means sometime when a job can be accomplished.  Luckily for us, this summer has brought many rainy days to accomplish tasks.  However, you don’t need to watch the sky to know if it’s a rainy day.  A rainy day can be any time that you can accomplish a task.  Is your business often quiet before 10 am?  Then schedule some time in the morning to work on that bookwork that’s been piling up.  Do five people call on Tuesdays compared to 20 the rest of the week?  If so, start using that day to update your client profiles.  “Rainy days” can happen at any time.

  1. Make sure all your systems are running smoothly.

This one is especially true if your business involves a lot of outside work or has many pieces of equipment.  The summer months are the best time to fix anything that may be broken on your office building or within your machinery.  Take this one from me as I have had to set fence posts into the cold ground on Christmas Day and also demolish a building in mid-May.  I would much rather demolish buildings all summer then set one fence post in December.  Your employees will thank you if you accomplish outside tasks during the warm summer months.

  1. Plan an employee or customer appreciation night.

This one can help you express your gratitude to loyal employees and customers.  Rent a park, picnic shelter, or even just offer up your house one night (assuming it can hold all your employees).  Your customers will appreciate the gesture, and it can help build comradery between your employees.  It can also be cheap, especially if it’s an outdoor employee potluck or barbeque.

  1. Take a class

This is a page right out of your college handbook.  If you get behind on your degree, take summer courses.  Running a business is no different.  If you’ve been running your business for a long time, taking a class that is focused on your business can give you new perspective on how to attract customers, create marketing schemes, or simply get you up to date with new rules and regulations.  There are many classes for business owners offered in the summer months.  If you are interested in this, check out www.iowasbdc.org/workshop-calendar/ for different classes, workshops, and seminars offered around the state of Iowa.

America’s SBDC Iowa: Who We Are, What We Do

America’s SBDC Iowa has been providing quality business counseling for small business owners and entrepreneurs since 1981. Still, many are unaware of the services we provide, and the benefits that clients experience. If you are unsure about receiving counseling from the Iowa SBDC, read on.

Our Mission

To support the collaborative economic development of Iowa by providing entrepreneurs and businesses with individual consultation and educational resources necessary to assist their businesses to succeed.

Brief history

The history of the SBDC can be traced back as far as the 1940’s, when some of the first University-based extension services were presented in legislation. However, it wasn’t until 1976 that the University Business Development Center, the first incarnation of the SBDC, was established at the California State Polytechnic University in Pomona, CA. By 1979, the network had 16 participants, including universities in Minnesota, Nebraska, and Missouri. Then, in 1980, President Carter signed the SBDC network into law with the Small Business Development Act. The Iowa SBDC was established in 1981, as one of the first 20 centers added to the network.

For more on the history of the SBDC, click here

Overview of services

The Small Business Development Center was created to educate and support small business owners across the country through no-cost counseling. Because of the emphasis on client education, the SBDC program has been the largest and most successful technical assistance program the federal government has provided for small businesses. We provide consulting in the most vital areas of your business, including:

  • Business planning
  • Market research
  • Capital infusion
  • Legal requirements
  • Exit strategies

SBDC counselors bring years of experience in a variety of industries, and many of them have owned small businesses of their own. This helps them see things from the perspective of the business owner. Additionally, they can draw on their personal experience to help business owners and entrepreneurs avoid pitfalls that they may not see coming.

For more on the services provided by the Iowa SBDC, click here

Impact

The Iowa SBDC has consistently provided a significant positive impact on small business since 1981. In 2017, the SBDC impacted Iowa in the following way:

  • 293 New business starts
  • 1,845 Iowa jobs created
  • 4,044 clients counseled
  • $108,668,237 in capital infusion
  • $111,807,427 in increased sales

For more on the impact of the Iowa SBDC, click here

 

Testimonials

Clients have a lot to say about the SBDC. Here are some words of praise from Iowa small business owners just like yourself:

“Having access to the resources to help turn our idea into a business was a vital part that got us where we are today. How much interest the SBDC has in every business just goes to show how much they care and want us to succeed, which means a lot.” – Mikayla Sullivan, Kinosol SBC (Ames)

“We always met wherever and whenever. Communication was always great. They helped me with 3 year projections before I purchased the business. Within a short amount of time, they were able to help me with the foundation of the business. I don’t know if we would even be in business without the help of the SBDC.” – Theo Ramsey, Ramsey’s Market (Lenox)

“The SBDC is a great asset to rural communities that need help to build businesses in their communities.”- Jessica Kannegieter, Mud on Main Coffee Shop, Café & Roastery (Aurelia and Cherokee)

“The SBDC is a great resource to help put together a loan application and financial projections for securing a bank loan. They are there to answer questions and to bounce ideas off of, and are not afraid to ask you (the owner) tough questions to make you think about your business decisions.”- Terry Schnack, C.A.R.S. (West Burlington)

For success stories about the business above, and many, many more, click here

Whether you have a new business idea and don’t know where to start, or are an established business looking to grow, America’s SBDC Iowa has the expertise and resources you need to find success. Contact us today to schedule your first session, and just see how far you can go!

To request counseling from America’s SBDC Iowa, click here