America’s SBDC Iowa is an outreach program of Iowa State University’s Ivy College of Business and the Office of Economic Development and Industry Relations. Funded in part through a cooperative agreement with the U.S. Small Business Administration.
Frein Audio & Technology, Mason City
His journey to founding Frein Audio & Technology in Mason City was a winding road of discovering how to turn a
passion into a successful career. “It wasn’t overnight,” he says. “It was a process to get to this point.”
Lucas has been passionate about music since he received his first guitar on his 5th birthday. He spent his youth playing
in church, started his first band at around age 13, and began recording music at 15. “I didn’t really know what I wanted to
do,” Lucas says. So he took some classes at NIACC and the Des Moines Area Community College, played open mic
nights, and toured with his band for a few years. With the growing realization of how important recording music was to
him, Lucas applied to and was accepted at the Conservatory of Recording Arts & Sciences in Tempe, AZ.
He earned a Bachelor of Arts degree in Master Recording and began working in Chicago. During this time, auto-tune
was at its height in the music industry, and Lucas was in hot demand, working 18 hours a day as one of the few people
in the world with the relevant training and certifications.
In need of a break, Lucas took a few weeks of vacation in his hometown of Iowa. A few days before he was scheduled to
return to Chicago, he met his now wife Colleen. Lucas decided to stay in North Iowa and build something for himself. He
began with Frein Audio Engineering, a part-time solopreneur venture doing wiring for church interiors and outdoor
events, and teaching people how to mix sound. He worked for several years as an independent contractor and sole
proprietor, constantly training for new certificates and adding new services.
“I started branching out to other technology sectors related to audio and landed in the industry when digital started
really taking over,” he says. “When you find a place where things are changing, you have to diversify or die.” Lucas
branched out to security, discovering that his hobbyist experience with black and white photography was directly
applicable to security camera work. As the COVID-19 pandemic caused more and more events to shift to online, he
began helping organizations with live streaming, making it possible for people to stay connected. Frein Audio &
Technology currently offers services ranging from audio/video solutions, security systems, technology and
connectivity, and sound reinforcement for events of all sizes.
His biggest project to date was the integrated audio-video system for the Mason City Arena, a multi-purpose ice arena
and entertainment venue located in a converted department store at Southbridge Mall. “It was very interesting
technical work,” Lucas says. “It was a very satisfying feeling to hear the end result – seeing all that work come to fruition.”
Lucas started his business in a home office working out of a garage, then rented space at the Mason City Chamber of
Commerce, then expanded to his own office in downtown Mason City near the Arena. “The Arena is an epicenter,” he
says. “You can feel the energy and now activity is starting to radiate from it being there.” It’s been a journey of measured
steps, constant learning, and constant evolution. Lucas has some advice for his fellow entrepreneurs. “Going out on your
own and actually going for it is scary – there’s no other word for it,” he says. “One of my favorite quotes is ‘Figure out
what your passion is and go for it like your life depends on it – because it does.’”