America’s SBDC Iowa is an outreach program of Iowa State University’s Ivy College of Business and the Office of Economic Development and Industry Relations. Funded in part through a cooperative agreement with the U.S. Small Business Administration.
LuLit's Hair Essence, Evansdale
Rosie Daniel started LuLit’s Hair Essence LLC in Evansdale after suffering from alopecia as a child. Camouflaging and covering up her bald spot was difficult to deal with, so Rosie wanted to do something more to help those suffering from hair loss. Thus, the idea for LuLit’s Hair Essence was born.
After losing her job in October of 2018, Rosie wanted to develop a way to supplement her husband’s income, as going from two incomes to one was difficult. In July of 2019, Rosie’s hard work paid off, and she was able to open LuLit’s Hair Essence LLC.
The products are made of eleven different organic herbs that Rosie has personally selected out of love and self-education. LuLit’s products are all-natural, and Rosie is currently helping cancer survivors and those with alopecia who are suffering from hair loss by using her products. The products are made for everyone, are affordable, and can help immensely with hair growth.
Recently, Rosie was awarded $15,000 for earning 2nd place in the pitch competition at the HyVee Opportunity Summit and $2,500 for third place at the 24/7blac Vitality Pitch Competition. She has started placing her product in additional HyVee stores outside of the Waterloo/Cedar Falls metro area.
Rosie would like to offer simple advice to anyone looking to start their own business. She never thought she would be doing what she is doing, but she is, doing something she was previously unfamiliar with. “Don’t give up, never doubt yourself, and don’t be afraid to ask for help,” says Rosie.
For more information on LuLit’s Hair Essence, visit: https://lulitshairessence.com