This boot camp will show you how video can be implemented with minimal effort & yield vast amounts of targeted exposure to your customers.
It’s no secret that video has become the most popular choice for content consumption today. Research reveals that 72% of customers said they would rather learn about a product or service by way of video. Are you taking advantage of video to grow your business? If not or if you would like to improve the video experience for your customers, this is for you.
CIRAS’ 2021 Video Marketing Boot Camp is a great opportunity to learn the fundamentals of video, so they can be applied practically to your company. You will learn the necessary groundwork to produce professional results by exploring equipment and software options, strategies for shaping your message and getting in front of the right audience. Each week for 4 weeks there will be a training session, time for attendees to apply the learning, and a follow-up coaching session where attendees can ask questions about their specific circumstances. The process is meant to show you how video can be implemented with minimal effort yet yield vast amounts of targeted exposure to your potential customers.
Ultimately, you will learn how to track your success via industry-standard web analytics tools to work toward a positive Return-On-Investment! Join us for this boot camp and make your digital marketing more effective this year and beyond!
For more, contact Paul Gormley at firstname.lastname@example.org.
November 3rd – 10am-12pm
- Why Video?
- Types of Videos
- Business Objective
November 5th – 10am-12pm
- Planning your Video Marketing Strategy
- Gathering Your Video Assets
November 10th – 10am-12pm
- Capturing Your Video
November 12th – 10am-12pm
- Editing Your Video
November 17th – 10am-12pm
- Distributing Your Video
November 19th – 10am-12pm
- Promoting Your Video
- Measuring Your Video’s Marketing Effectiveness