By Tyler Raymie Recruiting isn’t an issue that is often associated with small business owners. Often, owners will simply hire the first candidates they interview to fill an opening, so they can get back to running the business. However, for many customers, your employees will make or break their experience. When this is considered, it …
Last week I talked about why mission statements (or elevator pitches) are important for small businesses. Today, I am going to give some advice for writing them. It may seem like a simple enough task, but you are trying to sum up the primary goal of your business in a few sentences, or less. This …
FOR IMMEDIATE RELEASE 8/17/17 AMERICA’S SBDC IOWA ANNOUNCES NEW REGIONAL DIRECTOR FOR ITS AMES CENTER Brian Tapp is the new regional director for the Iowa State University SBDC AMES, Iowa – America’s SBDC Iowa (SBDC) is pleased to announce that Brian Tapp is the new Regional Director for the Iowa State University Small Business Development …
by Tyler Raymie Do mission statements have value for small businesses? While some may not like the idea of a “mission statement,” per se, being able to communicate your business’s purpose, range, value, and distinctiveness in a short paragraph, even a few sentences, can be extremely beneficial. Think of it as your high, high, HIGH …
Being a girl from the Midwest is a special thing so sisters Marissa Hoffmann and Marah Odgers, formerly Droessler, wanted to create a brand to celebrate exactly that. The two sisters were already running a bridal boutique together, and were looking for a new business venture when they decided to take the leap with The …
